Dr. Michael Ho's company achieves ambitious goals with help from his distributors at the ERA conference.

The ERA Global conference offers its global attendees a fantastic mix of business, travel and networking opportunities. Dr. Michael Ho, CEO, DR. HO's WELLNESS PRODUCTS, Canada, discusses why he loves attending the ERA conferences and shares how his company is growing between  30%-100% every year with the help of his European distributors he meets there. He also shares his knowledge on the subject of brand building - he advises not to lose too much money on TV: you have all got to focus on multi-channel now!