Some new technologies are shaking up the industry. Ben Keen profited from hearing different perspectives on how to implement them.

Ben Keen talks about the 2018 MCMS Congress where he says he appreciated the diverse range of speakers and many different perspectives about how some of the new technologies are shaking up the retail and broadcast media industry. Ben found the discussion pretty exciting but some of these technologies, such as data-driven television are just at the beginning of development so the question is how to implement these new technologies.