First time at the Conference?

Information for first time conference attendees

The ERA GLOBAL Conference 2021 will take place from the 15th - 17th June at the Hilton Hotel, Amsterdam, The Netherlands. It is the only multi-channel and direct to consumer business oriented trade fair and conference in Europe.

This conference is for global multi-channel and direct-to-consumer companies that sell to the many millions of consumers around the world who buy goods and services on TV, online, and on the move, via electronic media.

The ERA GLOBAL Conference is growing

Home shopping revenues in Europe are forecast to grow by 34 percent from 4.8 Bn. Euros in 2016 to 6.4 Bn. Euros in 2022. If you want to be part of this growing global Industry, our conference is the place to be.

The ERA GLOBAL Conference is the only European conference for the multi-channel home shopping industry and it is right on time to positively impact your 2021 Christmas business. We attract the global industry community, so if you are interested in making contacts and doing business in this field, this is the place to be.

Dr. Julian Oberndörfer, CEO, ERA GLOBAL

Excellent Networking Opportunities

Come and benefit from excellent networking opportunities, meet industry stakeholders, representatives from European authorities or just join the party and be swept away by the atmosphere in Amsterdam. If you offer a unique product or service for this industry you need to meet the right people to sell this business opportunity. The ERA GLOBAL Conference offers the perfect opportunity to make the first steps into this very successful global industry. Senior key employees as well as industry leaders from all major players are present. Since 2010, more than 500 different companies from more than 70 countries have attended, but the conference still retains its special flair and intimate atmosphere, so it is possible to quickly become a part of this global multi-channel family.

ERA GLOBAL Conferences are an incredible source of inspiration. Also, it is really a key opportunity to promote your company, meet your future partners and get relevant information about market trends to develop your business.

Isabelle Fournier, Deputy Managing Director, Groupe Ventadis/M6

Speed Business Dating Session for First Time Attendees

Our speed business dating session was a popular new initiative at last year's conference for companies in attendance for the first time. In 2021 it will take place on Tuesday 15th June. Have your 15 minutes with a representantive from ca. 16 key companies to make that first vital contact and ensure your conference is a success.

ERA is the only non-profit organisation which creates a conducive platform enabling Marketers from DRTV, Home shopping networks and Social Media to come together and launch new products and business worldwide (...) on all marketing avenues simultaneously!"
Poonam Khubani, CEO TeleBrands International


This show has a small exhibition for marketers and advertisers and key suppliers to the industry, such as call centres, warehousing & fulfilment companies, TV production companies, web design companies, legal firms, and of course companies and inventors with products looking for retail distribution into new territories. Some exhibition stands are on the show floor but some larger companies prefer to display their products behind the closed doors of pre-booked meeting rooms. Some people prefer to book one of the 20 Business tables in the Business Lounge, so that they have somewhere where they can invite their customers to meet and they use their laptops to demonstrate their products.

[The conference is] an opportunity to meet 60 to 70 companies at a time in a 72 hour period and that's great use of our time.

Bruno Mercenari, Co-President Inova, Mexico

Get your foot in the door

Use this personal European conference to get the foot in the door of the industry and tease your product for the 2021 Christmas business.

For somebody who doesn't know much about our industry, if they want to learn the most powerful form of marketing there is, there is no better place to come than to ERA ... its almost a secret weapon and that's why they should come.

Katie Williams, President Direct Response Marketing, Ideal Living, U.S.

Look to the future and get up to speed with the latest business opportunities

On the second day of the conference, 17th June 2021, there is a the high level Panel Discussions event. The 2021 Panels will have a pioneering agenda, which will take you on a journey through the emerging challenges affecting the future of the Multi-Channel Industry in the next 3, 5 or 10 years.

[The one-day Panels are] overall a very useful, informative, networked, interesting day, the topics of which I think will prove to be relevant in the coming years. I recommend to all executives to join and participate in this annual congress.

Dr. Konrad Hilbers, Senior Advisor to Ardian Equity Partners (former CEO of HSE24)

Celebrate the outstanding achievements of our members with us at the EMMA Awards

2021 will be the 6th time the ERA GLOBAL celebrates the EMMA Awards, (the ERA GLOBAL Multi-Channel Multi-Screen Awards). Just enjoy the ceremony and celebration or use this perfect opportunity to deepen your established business relations.

About the EMMAs: The EMMA Awards provide a ceremony to honour the Home Shopping Industry’s most respected individuals. The event provides an exciting awards ceremony that honours networks, suppliers and individuals for their ingenuity and creativity and rewards outstanding achievement in the Home Shopping Industry. The highlight of the evening is the presentation of the Personal Award to an individual who has made an outstanding contribution to the Home Shopping Industry and has been instrumental in the growth of the industry.

The ERA conferences are a great platform for exchanging ideas and seeing new trends. The events are well organized and provide an intimate, yet productive setting where we see old friends and partners but also get to make new global connections.'

Daniela Todorovic, CEO, Bespoke Marketing inc