Yoram Jovani gives the 'Business Talk of The Month' February 2017

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Yoram Jovani from Kayee, Taiwan, talks about the effects of the changes in China on the Western World, creating winning product campaigns and the ERA Europe conference.

To take a product from zero to hero, sometimes it takes months to tweak ... never give up if you strongly believe in the product

Yoram Jovani is DRTV Sales Director at Kayee Holding International. Kayee was established in 1992 and has grown to be a leading international supplier of innovative products for DRTV, developing hundreds of new items every year. Yoram is regarded as the one of the great minds of sales and marketing in the DRTV industry.

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