Bruno Mercenari gives the 'Business Talk of The Month' January 2017

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Bruno Mercenari from INOVA, Mexico, talks about business opportunities in Mexico, the differences between the Mexican, U.S. and European consumer, the role of apps and social media in the future of the DR business and why he attends the ERA conference.

'[The ERA Conference is] an opportunity to meet 60 to 70 companies at a time in a 72 hour period and that's great use of our time.'

Bruno Mercenari, is Co-President of Inova, the largest DRTV company in Mexico. Inova was founded in the early 90's as a mail order catalogue company. Today, Inova has become the region's leader in Omni-channel marketing, Direct Response TV, Direct Retail Distribution, Ecommerce and Mail order. Bruno believes that creativity, entrepreneurship and honesty are the primary drivers for Inova and himself.

About the Electronic HomeShopping Conference

  • The €lectronic Home Shopping Conference 2017 will take place from June 20th - 22nd in Venice at the Hilton Molino Stucky Venice Hotel. It is the only multi-channel, direct-to-consumer business oriented trade fair and conference held in Europe.
  • The Venice Conference Registration opens January 23rd 2017 so be sure to make a note in your calendar.
  • Keep these important dates in mind and share with your colleagues so they can get full benefit from the €lectronic Home Shopping Conference in Venice as well.
  • Take advantage of our sponsorship opportunities to promote and market your company and products in Venice.
  • Join ERA Europe today and enjoy the benefits of membership.
  • For further conference information please contact Sandra Weiser at