Michael van Straaten gives the 'Business Talk of The Month' March 2017

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Michael van Straaten talks about the South African market, international growth opportunities and the ERA conference

ERA Europe is a very important stepping stone for us in the process of reactivating our international business.

Michael van Straaten, is the Chief Executive Officer of Verimark Holdings Ltd. Michael was twice a finalist in South Africa’s Best Entrepreneur competition and was selected as one of South Africa’s Leading Managers by the Corporate Research Foundation. Verimark was the global pioneering company which first took TV products into retail stores. In this video interview, Michael talks about South African market specifics which he compares to international markets, about how he has leveraged his company with the TV products in retail stores strategy and he discusses the opportunities to expand his international business by exhibiting Verimark's large portfolio of innovative products at the ERA Europe conference.

About the Electronic HomeShopping Conference

  • The Electronic Home Shopping Conference 2017 will take place from June 20th - 22nd in Venice at the Hilton Molino Stucky Venice Hotel. It is the only multi-channel, direct-to-consumer business oriented trade fair and conference held in Europe.
  • Registration for the Venice conference is now open! Click here to register. If you are not yet a member of ERA, it is still possible for you to attend the conference or exhibit even as a Non-Member. (Of course ERA Members benefit from discounted prices.) Conference tickets are all-access tickets and include all access to the showfloor, to the business lounges, to the MCMS educational congress and to the Emma Awards. For further conference information please contact Sandra sweiser@era-europe.eu
  • Special One-Day FTA Ticket for First Time Attendees only - provided that neither you nor your company have ever attended the ERA Europe conference before, there is a special ONE DAY ticket for First Time Attendees for ONLY 300€. You can choose any day from Tuesday to Thursday. If you choose Wednesday, your ticket includes access to the MCMS educational congress in the conference hotel, but please note the One-Day FTA ticket does not include the Emma Awards which will be held on Wednesday evening and is a great networking opportunity! For that you need to buy a separate ticket for 99€. Click here to register for tickets.
  • Promote and market your company and products in Venice, with our Sponsorship Opportunities. For further information please contact Sandra sweiser@era-europe.eu who will be delighted to help you choose the package which is right for you.
  • Join ERA Europe today and enjoy the benefits of membership, including discounts for the annual European and U.S. conferences. You become part of the only global network representing the Multi-Channel Home Shopping Industry. ERA provides excellent networking opportunities, as well as representing the interests of our members and the European Home Shopping Industry and 
providing advocacy with European and national institutions. We guarantee best practice industry standards for consumers through our consumer protection programme.